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          APPROACH

          Tredence’s Sancus powered Leads Prioritization helped the client to do the following

          • Ingest 8 million leads data from 6 different source systems
          • Enrich the leads data with 3rd party data sources
          • Advanced machine learning proprietary algorithms helped?to merge/filter out invalid and duplicate lead data
          • Feedback mechanism to capture user’s feedback (if required) to enhance machine learning algorithm’s accuracy
          • Machine learning based lead prioritization process to prioritize the leads and improve the overall efficiency of marketing campaigns

          KEY BENEFITS

          Key Benefits after implementing the solution:

          • Overall lead processing time reduced from 3 months to 8 hours resulting in significant time savings. This allowed business users to focus on other priority tasks thus improving the overall business efficiency
          • Lead deduplication also ensured that lesser leads were processed using 3rd party data enrichment sources thus bringing additional cost savings
          • Effectiveness of marketing campaign increased multi-fold as the same leads were not targeted multiple times and existing customers were targeted with the relevant messages based on their potential needs
          • Entire solution was hosted & monitored on AWS ensuring tight fitment with client’s cloud migration strategy

          RESULTS

          The client saw a significant improvement in the marketing campaign effectiveness after deploying Sancus enabled Lead Prioritization solution

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