<u id="sh18x"></u>
<form id="sh18x"><legend id="sh18x"></legend></form>

<form id="sh18x"></form>
    <em id="sh18x"><th id="sh18x"></th></em><sub id="sh18x"></sub>


          <sub id="sh18x"></sub><form id="sh18x"></form>


          To solve this problem, we leveraged Sancus to –

          • Cleanse the contact database & create a single version of truth using ML algorithms and custom feature generation based on the contact name, email address and company
          • Synced the cleansed contacts with the right customers to create a contact database that served as a master dataset for effective execution of marketing campaigns

          KEY BENEFITS

          • Cleansed and accurate data allowed the client to understand priority contacts to be targeted
          • The marketing team of the client was able to tailor its marketing campaign and reach out to the right contacts for priority firms


          • 5% increase in click-through rate of marketing campaign emails due to the ability to target the correct contact
          • 2% increase in renewal revenue for subscription business driven by the increase in click-through rate